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08.01.2020

Rizzoli cucine and Dorothea Wierer heat the winter

Sponsorship renewed for the 2018/2019 biathlon world champion

The Rizzoli / Wierer binomial returns to warm up the winter. In fact, the sponsorship of the leading company in the production of kitchens and wood-fired thermal cookers to the biathlon world champion 2018/2019 was reconfirmed. The formalization of the agreement was held in recent days at the headquarters of Rizzoli Cucine in San Lugano (BZ): Dorothea Wierer arrived at the plant on board her brand new Audi A6, delivered to her during the Trento Sports Festival, of which she was one of the most acclaimed guests. After the signing of the contract, the Rizzoli logo was placed on Wierer's new and elegant rifle, this year white and adorned with glitter.

Dorothea is at home in the Rizzoli factory, where she has been welcomed with enthusiasm and sympathy by all employees for five years now. After a visit to the production department, on the day of signing the contact Wierer wanted to experiment with the assembly of some parts of a wood stove: a moment of leisure and laughter, which shows how the sponsorship agreement with Rizzoli Cucine is very more than a simple economic contract, but starts from a mutual respect and friendship. This is why Dorothea Wierer chose the Rizzoli headquarters to present the new official uniform and for the interview at the start of the season with Eurosport commentator Dario Puppo.

Also this year the slogan of the advertising campaign that sees Dorothea Wierer as testimonial of the company is "We are fire". And it is precisely the fire of the passion that the biathlon world champion has in common with Rizzoli Cucine, as Gianluca Rizzoli underlines: "We are particularly proud of the presence of our logo on the Dorothea Wierer rifle, and not only because its successes have given visibility and prestige to our brand in markets that are important to us, such as Italy, Austria and Germany. For us, the collaboration with Dorothea, who lives in Val di Fiemme a few kilometers from our factory, also represents the link with the territory in which we were born and grew up. We also share the passion for what we do: like her, we try every day to do our best, to act in the most performing way possible to achieve the goals we set for ourselves ”.

A partnership also deeply felt by Dorothea Wierer herself: “The friendship that binds me to Rizzoli comes from afar. I'm really happy to have them by my side again."
Winter is almost upon us: it will not only be warmed by the warmth of the kitchens and wood stoves, but also by the warmth of Dorothea Wierer.


 

 


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